As an entrepreneur one of your major goals would be to keep selling more and more of your products or services to more people.
If you don’t sell to more and more people you could find yourself in a situation whereby you are putting more unnecessary pressure on your present customers putting your business at the verge of loosing them.
While knowing how to balance your offers will go a long way, having a good understanding of your present customers is very vital.
5 Steps to selling more of your product.
Offer loyal customers an exclusive preview.
Your loyal customers are a key part of how you promote your product, because they are most likely to not only buy it, but also promote it to their networks. This can take the form of a private, in-person or virtual pre-launch party: an online tour, preview, or demo. Or, it could even be a special invitation to test it out and give feedback. These exclusive offerings to loyal customers reinforce how much you value them and also help to retain their loyalty.
People buy benefits.
People don’t buy products, they buy the results that product will give. Start your process of identifying your ideal customer by making a list of all of the benefits that your customer will enjoy by using your product or service.
Create a Google my business listing.
There are several ways you can promote your new product or service using your Google Business Profile, provided you have a Google My Business account. The first is via Google My Business posts.
Run a social media contest.
Social media contests are a fun, easy way of connecting with customers and bringing in more fans/followers and prospects for your business. Facebook contests garner an average of 34% new customers per campaign, which is a great way to combat the platform’s low organic reach.
As far as positioning is concerned, the winner(s) of your Facebook or Instagram giveaway should gain the opportunity to be the first to get their hands on your new offering, and get it for free or at a discounted rate.
Get a website.
This is very vital with the way the world is going online and customers now prefer comfort nobody would like to come to your store save them that stress, customer convenience very important also you can sell to as many people without even interacting with them.