What if you had a list of 60 marketing ideas that will help you prepare and implement your small business marketing strategy? Don’t worry, I have put 60 essential marketing ideas you can start using today.
Your small businesses don’t have a significant amount of resources to promote your products and services.
However, if you want to succeed, you need as many as possible marketing ideas it still all boils down to you being creative and flexible.
60 Marketing ideas for every small business owners.
- Conduct market research.
- Find opportunities that can and must be improved.
- Analyze your offer and improve it.
- Extend your offer with additional value for your customers.
- Track changes and improve wherever you find an opportunity and need for improvement.
- Update your re-marketing plan
- Think or rethink your target market.
- Answer what your target market wants from you.
- Answer how you can satisfy the customer’s needs in your target market.
- Use print text ads to build your business presence.
- Ensure that your business is present in different online directories.
- Make a list of current and potential customers.
- Make a phone call to your existing customers.
- Make a phone call to reliable potential customers.
- Make and use a marketing calendar for all your marketing tactics that you use or plan to use in the future.
- Design initiatives and encourage your satisfied customers to share their experience with your company.
- Analyze and redesign all of your calls to action in all your marketing tactics.
- Test different calls to action.
- Analyze and improve the credibility of all members of your small business and your whole business.
- Advertise on Social media.
- Advertise on Search engines.
- Use influencers.
- If there are some bulletin boards where your customers are present, do some advertising materials and attach them.
- Attend all fairs in your industry and present your products and services.
- Attend the fairs to build new connections.
- Find potential businesses with which you could make a joint marketing venture.
- Try with free samples or free tests.
- Create monthly, quarterly or annual newsletter.
- Make sure that all of your marketing weapons are understandable to your potential customers.
- Organize entertainment events for different occasions like an anniversary, big deal, movement, etc.
- Advertise on billboards.
- Be sure that the messages in your marketing weapons include a sense of urgency.
- Increase knowledge about your customers.
- Improve your superior value.
- Build a powerful recommendation and referral system.
- Post your business on the most popular classified ad services online.
- Find a popular forum in your industry and start with a helpful conversation for the community there.
- If you don’t have a website, make one. If you have, redesign it if you don’t make a change for more than a year.
- Analyze your website regarding the most popular pages.
- Design a business blog and start blogging.
- Blog regularly.
- Make a lead generation form and attach it to your website and blog.
- Regularly send emails to your email list.
- Improve your email signature.
- Add sharing functionality in the emails that you send to your list.
- Use RSS on the website and blog.
- Carefully choose primary and secondary keywords for your business.
- Optimize your website and all blog posts.
- Buy some advertising space on websites in your niche.
- Create a webinar about how to use your products and services.
- Tweet about your opinions, useful blog posts, links, images, videos…
- Create or update your LinkedIn profile.
- Search and connect through LinkedIn.
- Set up a location for your business on social media profiles.
- Setup a Google My Business Page.
- Start building a presence on social bookmarking sites.
- Bookmark one of your content and 10-20 other people’s content.
- Use group buying services.
- Create a video presentation and put it on YouTube.
- Embed that video in your new blog post.