We are now constantly living in the digital space, and the logical step is to cater to your marketing efforts. It’s also a world where trends never stay the same, which means some pitfalls can hurt your business.
Blindly launching your digital marketing strategy and campaigns without knowing the deadly mistakes will only increase the chances of committing said mistakes. All the time and effort you have poured into your business will go to waste.
8 Digital Marketing Mistakes To Avoid.
An unclear marketing strategy:
The phrase “Victory loves preparation” comes to mind. A marketing strategy lacking structure will only result to an incoherent, immeasurable outcome.
Develop your digital marketing strategy by setting SMART goals. List the tools you would need to achieve those goals, then track your progress. Observe what works and finetune the aspects of the strategy that needs improvement.
Neglecting social media:
Almost everyone in this world is now on different social media platforms. Thinking you can ignore this goldmine of lead acquisition opportunities is a mistake. Another error is to aimlessly post on social media.
Just like any other aspect of digital marketing, defining goals on social media is commendable. Doing so will lead you to the appropriate social media platforms that house your target market.
Simplistic SEO strategy
Not taking SEO seriously means you will have less SERP visibility. Potential customers won’t be able to find your business online. Some SEO techniques can help you rank higher. Find the relevant keywords to use on content. Make sure that you create high-quality content that includes multimedia, backlinks, and alt tags.
Only focusing the budget on paid ads
Spending on Google Ads or Facebook Ads can generate abundant leads. But they can be costly at times. If your business is already receiving an organic following, it’s best to save paid ads for a later time. Investing in other strategies first, such as content development, can help you create a better-paid ads strategy. That means less expenditure on advertising.
Not leveraging social proof
While social proof holds a powerful influence on people’s purchasing decisions, it’s often underused by eCommerce businesses. Reviews, testimonials, and case studies can increase brand credibility.
Not being mobile-friendly
Activities from mobile devices account for 54% of the global website traffic. So when revamping your eCommerce site for optimization, consider mobile users. When optimizing, see that the website design also adapts well when viewed on mobile devices.
Ignoring the competition
The eCommerce industry is vast; it comes as no surprise to have competitors in the same niche. Ignoring them won’t make them go away. Instead, analyzing the competition can help you stand out from the crowd. It can uncover new digital marketing opportunities.
Failure to provide excellent customer service
Superb customer service can lower the risk of customers abandoning their carts. In fact, 70% of customers will only continue their purchase if their issues are resolved well.