Like we discussed yesterday stating the importance of advertising and how it helps you stand out in a competitive market and also gives you authority when done uniquely all these brings us to today’s content which focuses on the best advertising ideas for small business.
An advertising idea is also as important as an advert because it helps and determines the profit, loss or conversion from the ad meaning the better the advertising idea the more conversions and profit.
Best advertising ideas for small business
Publish good content: This won’t only improve your domain authority but also increase your awareness as search engines will drive more traffic to your website.
Create instructional videos: Video content is really valuable, and while it can cost a lot to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself once you have a good phone with a very good camera you are good to go.
Look for ways to get ad credits: This will help a lot as it will help you save money and not only that but also reduce ads that are over your budget.
Come up with referral programs: Offer existing customers a free product, free month of service, or some other reward for referring new customers. Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable.
Use Google My Business: Ensuring your Google my business listing is up to date as this is the first thing your potential customers search for when they search for your business. Info such as business address, new offers and contact should be updated if changes are made.
Build your email list: Email is one of the best advertising tools available. Here’s why: the people on your email list have opted in to receiving advertisements and other messaging from you. They’ve handed over something of value (their email address) in exchange for offers or information from you. Make sure to use it wisely.
Also remember that the biggest disadvantage of email marketing is that it can be easily ignored so understand your customers and send your mails at the right time.
Create a website: Having a website goes a long way towards helping customers find you on search engines like Google.
Maintain an updated, fast and mobile friendly website: Updating your website regularly with fresh content is important for ranking high in Google’s search results. Make sure your site is up-to-date and mobile-optimized. These days, if your website doesn’t work or doesn’t look good on mobile, many users will click away immediately.
Optimize your SEO (Search engine optimization): The days of yellow pages are long gone people now turn to search engines to look for businesses and SEO is an important factor to consider so your business can easily be found. If you can have this done yourself it’s cool but if you can’t it’s advisable to get someone to have it done for you.
Be consistent with your social media contents: Being consistent with posting on social media not only improves your online presence but also creates more awareness for your business.
Reward your loyal customers: Rewarding your customers with free product, service or offering a small discount are all great ways to incentivize customers and build goodwill.
Let us know in the comment section, how did you increase your business awareness even on a low budget.