Growth being the greatest challenge for small businesses, and through the growing process there’s more customers which breeds more employees and also a streamlined system and this brings the need for CRMS(customer relationship management software).
Major Benefits Of Using a CRM:
Digital marketers and sales teams are all about some customer segmentation these days. This is not only useful for personalisation efforts, but also breaking down prospects into different groups such as how big the deal is, where they’re located, and more. This gives your sales team a bit more focus.
Helps you keep an overview of sales performance by way of various metrics such as calls made and deals booked. This is ideal for managing your pipeline
Completing a sale is never as easy as just getting a customer to agree to commit. Along with the surface details of any sale, there are hundreds of smaller tasks that must be completed in order for everything to function properly. Forms need to be filled out, reports need to be sent, legal issues need to be addressed — these ancillary chores are a time-consuming yet vital aspect of the sales process. The best CRM systems are designed to take the burden of many of these tasks off the shoulders of your employees, thanks to the magic of automation.
The key to giving customers what they want lies in understanding them, and a CRM system does just that. It facilitates things by giving you and the customer ease of communication, organized data, and improved customer service. All of this will streamline the process of making sure needs are met and actions get resolved in a timely manner.
Top CRMs to consider:
HubSpot offers a completely free version of its CRM software that is rather popular among small businesses. The software includes all of the basic features provided by CRM software, allowing you keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all of that data in a detailed dashboard.
Zoho in comparison to insightly, offers a bit more in terms of sales/marketing features. It offers its users website visitor tracking, lead scoring, sales signals (with pop-up notifications about leads) and more.
With Salesmate CRM you can speed up the sales processes and offer customers a personalized experience. Manage your contacts effectively and keep track of all related sales activities. This tool is also perfect for sending out email campaigns and you’ll know what happens to your emails once you hit send.
Agile CRM is a particularly interesting CRM software in that it offers a lot of those big business features like custom appointments, drag-and-drop marketing automation and reports via email.
Freshsales enables you to automatically capture your website visitors as sales leads and group them based on their engagement with your website. Assign them to the right salespeople on your team. Reach out to each lead with complete context and track deals by the personalized pipelines.