Best practices for building an audience on Instagram.


it’s not enough to simply create an Instagram profile for your brand and leave it at that. Your presence on the platform should serve a purpose and deliver some kind of business value.

To make Instagram work for your business, following some best practices can help you get ahead of the game. This involves steps to grow your brand visibility on the platform, gain new followers and drive audience engagement.

In this post, we take a look at some of the top Instagram best practices that can help you build your audience. Let’s find out.

7 best practices for building an audience on Instagram.

High Quality Visuals.

When it comes to Instagram, visuals are everything. A badly photographed image or a poorly-designed graphic isn’t going to cut it. You need high-quality images and videos that stand out and instantly attract your audience.

Make smart use of colors and filters so your images not only look great but also give a consistent look and feel to your entire Instagram page. Ideally, you should stick to color combinations and visual styles that fit your brand persona.

Pay attention to what your audience wants.

Even if they don’t explicitly express their thoughts, your audience’s behaviors and actions can tell you a lot about what they want to see. Use insights from your social media analytics to find out what kind of content they like to interact with.

In the Sprout Social Index, Edition XVII: Accelerate, our research found some disconnects between what consumers and marketers think makes a brand best in class on social. Consumers’ top priority is customer service (47%) followed by engaging content (46%) and transparency (44%). Don’t just guess about what type of voice or content your customers might find interesting, ensure you’re getting outside your own biases and using data to understand what your customers actually care about.


Although the Instagram algorithm changes constantly, one thing that has remained consistent is the priority on engagement. Posting at the right times when your audience is active can translate to a boost in visibility and engagement.

The goal is to post your content at the right time when users are most active and most likely to engage with it. When we conducted a study on social media usage, our latest data showed that Tuesdays were usually the best days to post, with peak hours being 11 a.m. to 2 p.m.

Tell visual stories

For your brand to leave a lasting impact, it has to be memorable. And that’s where storytelling comes in. Instagram is the perfect platform to create intriguing and captivating visual stories about your brand. Start creating visuals to tell engaging stories about your brand history, your customer stories, your employee experiences or your brand impact.

Boost your posts.

These days relying heavily on hashtags alone won’t really give you the right amount of reach that you need especially if you are just getting started.

Promoting your posts get your content to the face of as many people as possible, if you content is really cool you can get more followers that way.

Create a business profile.

With a business profile you can get access to advertising tools that way you can promote your posts, goods and services and create more brand awareness for yourself.

Also ensure your BIO is simple, easy to understand and well describes the goods and services you are offering.

Engage with other people’s post.

Engaging with other people’s post is also a very great way for creating awareness for your brand especially when the content is a viral one.