A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many goals and encourage exploration, landing …
The process of coming up with content ideas that resonates with your target audience it could be in text format, video or even audio as long as your target audience can relate to what you have to offer. Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful …
A domain name is the address of your website that people type in the browser URL bar to visit your website. In simple terms, if your website was a house, then your domain name will be its address and your hosting would be the house itself. The Internet is a giant network of computers connected …
A WordPress theme is a group of files (graphics, style sheets, html and code) that dictates the overall appearance of your blog or website. Themes can control something as vast as your site’s layout, or as minute as your hyperlink colors. It’s easy to think of a theme as a ‘skin’ or ‘appearance’ for your …
If you’re new to WordPress, you might find yourself wondering, “what is a WordPress plugin?”. It’s a fairly common question to ask because, in addition to being one of the many new terms that WordPress will introduce to your vocabulary, plugins are also an essential building block of every single WordPress site. In this entry, …
A content management system, often abbreviated as CMS, is software that helps users create, manage, and modify content on a website without the need for too much of specialized technical knowledge. In layman terms, a content management system is a tool that helps you build a website without needing to write the neccessary codes from scratch. …
As an entrepreneur or a small business owner your familiarity with marketing should be out of this world although closely related to sales and advertising, marketing is incredibly important because it is involved in all aspects of your business, and it covers things like identifying your target audience, making sure your products and services are …
Steps to improving your marketing skills as an entrepreneur. Read More »
You might need multiple screens and you might not, it’s actually stereotypical though. However, while this might be the stuff of movies and television shows, it’s also the case that many traders do, in fact, have a series of screens out in front of them in order to make sure that they don’t miss a …
The popularity and acceptance of cryptocurrencies has been greatly increased lately. These are virtual or digital currencies are decentralized and can be used to trade or spend using blockchain technology. Many of them are aimed to enhance privacy and anonymity, and whether they achieve success is unpredictable. A few of these currencies allow public viewing of all transactions, while …
A funnel chart is a specialized chart type that demonstrates the flow of users through a business or sales process. The chart takes its name from its shape, which starts from a broad head and ends in a narrow neck. The number of users at each stage of the process are indicated from the funnel’s …