Finding new customers is essential to the growth and continuity of your business as customers are the holders of every business. On your journey to finding new customers you might experience things like customer not completing purchase, customer requesting a callback, scheduling and a lot more in the midst of all this having good customer follow up methods in place will not only save you time and energy but also help you convert more leads to paying customers.
With all these being said let’s dive right in.
It’s a good strategy to call clients a week or two after the sale and find out how everything is going. Are they happy with their purchase? How was the service they received? Do they have any questions? But don’t overdo it. The customer’s time is precious. Especially, avoid trying to make a sale at this stage. Instead, listen to your customer’s needs and opinions, and try to resolve any issue they might have.
Provide Valuable Content
Your prospects are busy, and not every follow-up requires a direct conversation. You want to add value, not stress and aggravation. Content marketing not only allows you to bridge the gap with value during the in-between times, but it also allows you to expand your potential touchpoints.
The content you create and share should always be relevant to your prospects and your business. It shouldn’t be a non-stop hard sell; instead, it should provide value and advance the overarching conversation. This positions you as an interested partner rather than a pushy salesperson.
Create a follow up schedule
Creating a follow-up schedule–complete with notifications–keeps the process efficient and effective. When you’re fielding leads from phone calls, emails, website inquiries, social media, even snail mail, mapping out your plan of attack isn’t just convenient, it’s essential.
Here’s an example of a 22-day follow-up schedule from LeadSimple.
Set Expectations First
If you don’t set expectations, your customers will set their own. By being proactive, you can influence how they perceive their satisfaction with the eventual outcome. Be specific about what needs to be followed up on and when you will get back to them. Then, get back to the customer in the promised time frame even if there is not a resolution.
Move towards the second sale
Talking to existing clients who already bought might seem like a waste of time, but it is actually the key to future sales. Regular contact will help you understand their needs, give you ideas about product improvements and set the stage to offer a complementary product. By creating a relationship, you are going beyond a simple transaction and giving yourself an opportunity to offer more products or services to the client.