Efficiently reaching customers is one of the major goals of every marketing campaign, but how can customers be reached without a digital marketing channel?, Is that even possible? i doubt it, before we proceed on this i would like us to know what a marketing and a digital marketing channel is.
A digital marketing channel is an electronic or a digital medium of getting your marketing campaign to your customers examples are Social media, Ad network, Search marketing, blogs, Email, Display ads and so on. the only difference between a marketing channel and a digital marketing channel is the fact that one uses electronic medium and the other doesn’t.
The data below shows effective digital marketing channels.
- Websites (Content Marketing)
Your website is a must-have tool for your business as it provides you with a dedicated platform where you can educate audiences about your brand, products, and services. This requires a solid understanding of your target audience and an effective content marketing strategy. Whatever the size of your company, a website can give your business the online presence it needs to communicate and/or sell to prospects.
There are several reasons why it’s so hard to not see email as a channel that delivers medium to high ROI for your business, but the one thing you can’t take away from email is its versatility. Although email may not be the newest technology available, it allows you to apply the latest trends in content marketing, such as personalization and automation, even without a huge your marketing budget.
- Social Media
Social media marketing can’t be counted off this list, but this isn’t just about social media users reaching the 3.81 billion mark. From being a channel that people use to establish personal connections, social media has evolved into something grander, bigger, and better than what it was originally envisioned to be. These days, you can reach out to potential buyers by engaging them in a more personal and authentic manner.
Always remember that engagement is the key to generating more sales on social media.
- Organic Search (SEO)
Did you know that over 75,000 Google search queries are performed every second? Just imagine how many people are searching on the internet! Given that people use search engines for research, shopping, entertainment, and almost anything the opportunities for your business is huge!
When prospects or customers look for products or services, they’ll tend to go with whoever ranks higher. Standing out from the competition at this stage means that you’ll be capturing new opportunities organically, driving a consistent flow of leads down your sales funnel.
- Search engine marketing (SEM / Paid Search)
On the surface, it might seem inconceivable that paid search (also called SEM) will have the potential to give you ROI. After all, you’re paying for each click you get, unlike SEO, where people find you organically (and technically for free). The advantage of using paid search is that your ads are shown above organic search results, making them more visible to users. Even if you have to pay for every time a user clicks on your ad, there’s still a lot of value monetary and otherwise that can be had from paid search.
6. Display Ads
Display ads allow you to use images, audio, and video to communicate your advertising message better. These are shown on websites, email platforms, social media, and many other digital channels that offer ad placements, usually in the form of a banner.
Let us know what we all learned from this, as for me i understood the importance of knowing the effective marketing channels to reaching your customers, share yours with us and also the digital marketing channel that worked for you.