B2B digital marketing strategies involves organized electronic outreach efforts, it could be through social media, search, email and so on, of a particular business to other businesses that might need its support or services.
B2B companies sell products and services to other businesses or organizations. Their target audience comprises individuals seeking solutions or making purchases on behalf of their organization. ReDahlia is an example of a brand that offers B2B services as our services cater to the needs of entrepreneurs and small businesses.
The approach to running a B2B business is different from other business models. If you run a business, whether it’s a small or large scale, that sells to other businesses, the key to promoting your business in this digital era is digital marketing. And these B2B digital marketing strategies should be focused on awareness, lead generation and sales conversation as that is the ultimate goal of businesses.
The world of digital marketing for B2B companies has changed. After all, clients are more likely to do a Google Search to find solutions to their pain points rather than wait to be found. As a digital marketer, it’s your job to be a proactive solution not a reactive pusher of products to potential businesses.
Below is a list of digital marketing strategies B2B companies must try.
Search Engine Marketing (SEM)
SEM has become one of the most effective marketing strategies as the entire world goes digital. Hence, it is important, now more than ever, to make use of online advertisements. Some refer to it as Paid Search or Pay-Per-Click (PPC) campaigns.
Running a paid campaign on your most valuable content will help improve traction. Also, it provides data segmentation which ensures that your content is targeted to your ideal audience. Focus on keywords that people in need of your products, people who want information about your business or services might use . Using keywords makes it easy for your ads to appear alongside results for those search queries. With this, you can raise significant brand awareness.
Email Marketing Strategy
Email marketing is a tested and trusted method of connecting with B2B customers. Research shows that 93% of B2B marketers use emails to promote their products and services. This strategy is also called the cold email strategy and it is surprisingly very effective.
The major con of this strategy is that it is easily ignored.
Social media is here to stay and as a B2B business owner, it needs to be a part of your B2B digital marketing. Why? Well, 60% of buyers check out new service providers on social media, making it a more commonly used source of information than formal referrals and recommendations.
Fill out your social media profiles with relevant information about your B2B services and products and make sure to link back to your website. When you post updates, cross-promote your material from your blog, website, and social media platforms. This can improve your website rankings online.
Social media content should contain information and visuals people can interact with, like:
- Business tips
- Pain points and solutions
- Cool features of your B2B products/services
- Success stories.
- Case studies
Video Ads and Content
With 65% of the population claiming to be visual learners, brief and engaging content is what buyers will be looking for. Videos, which are easy to share, are a great way to incorporate your brand’s story through an engaging set of visuals. In most cases, for B2B companies, an explainer video is what will work best!.
As discussed briefly in the website section, your target audience has to be able to find your site for it to be effective. That’s where search engine optimization helps! Though SEO is a complex and evolving marketing tactic, it ultimately consists of two primary components.
- On-site SEO: Track keyword phrases that communicate the concepts on your site to search engines. This allows search engines to produce more relevant results to searchers. That way, if they are looking for you and your products/services, they will find you!
- Off-site SEO: Track links to your website, either through outside engagement or guest articles in other publications. These efforts work to increase your site’s authority as a widely recognized leader on your topic and its content. Outside networking is always a great marketing strategy!