Effective Marketing strategies.


As discussed in previous posts Marketing is a group or a combination of efforts aimed at pushing a product or service to the right audience.

It could be anything from advertising to market research, statistics and so on.

In this guide we will be looking at effective marketing strategies, firstly we would elaborate more on marketing plan.

What exactly is a marketing plan?. Well a marketing plan is a list of well documented actions or steps needed to be taken by an organization in order to get their products or services to their audience effectively.

A marketing plan is very crucial to a company’s success as it helps them make informed and well ordered decisions.

With all that being said let’s dive in.

What are the effective marketing strategies.

What is a marketing strategy? A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services.

What differentiates a marketing strategy from a marketing plan is the fact that a marketing strategy informs a marketing plan that is a marketing strategy determines what goes into the marketing plan which is a document while the marketing strategy is the idea.

Marketing strategies or ideas that can be used to reach a potential audience.

Social Media.

The importance or significance of social media in the world of marketing can not be overemphasized as a lot happens on social media ranging from influencing to messaging, gaming, advertising and so much more also considering the average time spent on social media on a daily basis there are lots of opportunities to tap into.

Search Engines.

Nothing beats appearing in front of a customer whenever they search for a product or service, if your business appears when relevant keywords related to your niche are being searched it is a sign telling you that you are well optimized and also telling you can do better by improving your SEO.

Market Psychology.

Understanding the behavior of your target audience at certain times and being able to make marketing moves that goes well along with their psychology at that certain time will help your sales.

The Media (Tv, print, Radio, Billboards).

TV has long been a powerful force in advertising with significant reach and scale, but it’s no secret that TV’s share of ad spend has been on the decline; in fact, 2017 is the first year in which digital ad spend is expected to surpass TV spending. The reason for this is simple: Targeting. Digital advertising has offered targeting of audiences where TV traditionally has not.

The print media is also another medium through which your brand message can be passed as it could be through newspapers, magazines, flyers and so on but recently the demand for this media has greatly dropped but one great thing about this media is that it works best when you target audience are mostly elderly people.


This has to do with buying commercials, frequently called spots in the radio industry, to promote products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser’s commercial to its listening audience.