Today we are gonna be looking at guerilla marketing ideas but before we proceed i would like us to know what it is, Guerrilla marketing is an advertisement strategy in which a company uses surprise or unconventional interactions to promote a product or service. It is a type of publicity.
Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to get people to remember products or brands in a different way than they are accustomed to.
Source: Valuetainment.
Types of guerilla marketing.
Street Marketing the more recently coined term for the outdoor guerilla marketing type, refers to all marketing actions taking place outdoors, bringing street elements into play.
Guerilla projections involve mastering the installation of hidden projectors onto high-rise buildings at high-traffic streets to generate buzz. Yes, imminent legal risks involved.
Impactful gruella campaigns: These are campaigns that tell a story with various psychological effects.
5 Best guerilla tips.
Targeting:
Know who you advertise to.
Outdoors doesn’t mean random; it means finding more of the people who mean more to you.
Know where to find them.
Choosing the right open space is crucial, so choose it strategically.
For example, if you are taking part in a summit or conference like SXSW you shouldn’t miss the opportunity to put your brand in front of hundreds of thousands people’s eyes who are waiting to make the most of their experiences there.
Location: Choose the place, bring its characteristics into play.
Be Original: Don’t sound like another brand, stay true.
Use analytics:
Measure the success of your Guerilla Marketing campaign with the following criteria:
- shares?
- User engagement?
- Sales?
- Brand recall?
Optimize for your goals.
You’ve got samples of gruella marketing ideas share them with us and let us know what you think in the comments section.