Content marketing is one of the biggest ways to get people talking about your products, your services, and even your company. Content marketing is also a great way to engage your customers and even create a community.
Also one of the best ways to leg up on your competition and actively engage your audience is to have a solid, smart content marketing plan in place.
The big question is as a newbie to content marketing where do you start ? in addition to this whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it’s not really a bad idea to revisit your content strategy plan, to make sure it’s up-to-date and engaging for your prospects and customers, no matter when or how they intend to buy.
Answering the question of where do i start firstly i would say start from having a proper understanding of your customers or audience that way you can create contents that resonates with them.
How to come up with great contents.
Define your goals – Before creating any content a good understanding of the end result(goal) is very crucial.
Do you plan to get more business people to get in your Dm’s then create something around what they are not doing that can affect their businesses in a negative way especially their sales, get it in their faces and watch them flood your Dm’s.
Customer research – Once you have a clear connection to why you’re making content, the next step in building out your content marketing is to understand exactly who is going to see, hear, or watch the content you create.
Effective content is not produced in a vacuum from a list of topics you personally want to write or talk about, it’s made out in the open with the involvement, feedback, and direction of your audience. The best content marketing strategy is designed to answer the most pressing questions your target audience has.
Create Buyer Personas – When you have demographic data and customer feedback, you can create or flesh out buyer personas. Buyer personas, also known as customer avatars, describe your ideal readers and customers so that you can target content better.
The best customer avatars include information on your customers’ pain points, challenges, sources of information, and behavioral motivators.
When you know all this, you’ll have a better understanding of:
- The kind of content your audience will respond to
- How it will help them
- What will make them care about it
Research on the best channels for your content – As you work through this process, you’ll start to get a sense of where your audience is hanging out, and where you already have a successful online presence. It’s best to focus on what’s working and expand from there, rather than try to do everything at once.
Content Timing – As part of your content strategy, you’ll need to know exactly when you want to publish your content on each of the platforms you want to use.
For example, you can use Google Calendar and simply put the due dates for each piece of content there. That works pretty well, especially if you’re not publishing a lot of content.