Linkedin still remains the best platform to connect with B2B focused businesses from all kinds of industries.
Using LinkedIn to generate leads can be a pretty straightforward process — if you’re willing to invest a little time sharing your expertise and thought leadership.
7 Ways to generate leads on Linkedin.
Connect, Reconnect, and help — marketing at its best.
Help first. Start connecting with your current and past contacts, focusing on relationships where trust already exists. It’s easy to search LinkedIn to find individuals you’ve lost touch with. Then reach out to them and offer help in some way.
Reach out to former clients.
You can track what your previous customers have been doing since you last saw them — with no awkwardness. Instead of sending a me-first message, contacting a former client makes a positive comment about something they’ve done. Ask questions about their new projects. And again, look for ways to help.
Join LinkedIn Groups where your clients/customers gather.
Groups can be incredibly powerful to your personal brand. Use Advanced Search to find practitioners within your firm and in the industry at large. Through these groups, you can learn a lot about your industry by tuning into the conversations. You may discover new industry-wide pain points and learn about options to solve those pain points. Find out more about your industry by watching from afar will give you real, everyday insight into ways you can help and connect.
Answer targeted questions in areas of your expertise.
Many group members use LinkedIn as a discussion board, and you’ll find many questions posted on any given day. Take time each day to answer a few or to post a few discussions yourself. Respond to questions that are relevant to your expertise or something important to you.
Check out individual profiles.
Find out if your potential customers contribute to blogs. Learn what events they are attending and even the books they are reading. This utility is the beauty of LinkedIn. How many will other sources surface before work history? This aspect helps you be more intentional and have more clues about how you could potentially help.
By engaging with other people’s posts you get known, how do you engage with other people’s post?, you engage with other people’s post through likes and comments.
Create a free report or informational video that focuses on why they have that problem and why they need to change something in their business to overcome the problem. You’ll tell them how to solve the problem after they hire you.