You must have seen some ads asking you to sign up with your E-mail for a free class, if you attend you might end up getting value and you will notice that at the end of it products or services might be promoted.
Webinars (web seminars) are video presentations, workshops, or lectures hosted online, usually via webinar software. These online events are usually interactive, business-related and allow you to share your knowledge with virtually anyone in the world.
Web presentations and conferences are a highly interactive form of marketing and can be used as a relationship-building or authority-building tactic. But the possibilities are endless.
Generating leads or getting sales from webinars can be quite challenging as the conversion rate is on the low side within the range of 5% to 15% conversion while the attendee rate is within the range of 35% to 45% registrant to attendee conversion rate.
Next, you’d cross your fingers that you have the right audience attending the webinar so they’ll actually make a purchase.
What you should do to generate quality leads.
Your buyers persona.
If the goal of your webinar is to sell a product or a service, then you need to first determine who’s going to buy the offer.
That means you have to know exactly who you want to be attending your webinar.
Set up landing page with targeted messaging
With the information you have gathered in the buyer persona, you can now create a webinar registration landing page.
Use content that targets your ideal customers’ challenges, pain points, needs, and wants.
The one and only goal of this registration landing page is to get potential attendees to sign up for the event.
Make it simple for them by entering their information, such as name and email address or any other data you might need to collect.
Co-host with a partner
Co-hosting a webinar with a joint-venture partner can give you the opportunity to access a new audience and generate more leads.
Your webinar partner should share a similar audience with your business and offer complementary products or services instead of being direct competition.
To maximize the lead generation potential of the webinar, you need to co-market the event to your respective lists.
Promote your webinar to the right audience
To get the right audience to attend the event, you need to promote your webinar through multiple channels actively.
Leverage your current audience
Sharing your webinar with your existing followers is a great starting point to get the word out.
They already know about you, so it’s often much easier for them to say “yes” to registering for your event.
This also gives you a great opportunity to nurture relationships with them and build the trust you need for conversion.