If you are business owner and most of your customer base are B2B and you are not creating ads on Linkedin you are really missing out because Linkedin has the largest userbase of professionals including leaders from top 500 companies.
No social media does it better than Linkedin when it comes to professional networking and link up.
LinkedIn’s reach and reputation also make it an ideal place to connect with your audience through targeted ads. The site offers several options for these sponsored messages.
Types of ads you can create on Linkedin.
On LinkedIn, you can create text ads, dynamic ads, sponsored content, display ads and even sponsored InMail.
- Text ads are the simplest ads on LinkedIn. They consist of a short bit of text and, optionally, a small image. They display on the top or right side of users’ screens.
- Display ads are standard visual ads that show up on the right side of LinkedIn’s main content.
- Dynamic ads display in the same spot as display ads, but use information from a user’s profile to personalize the ad to them. For example, it might tell them a connection of theirs joined a specific group or followed a certain company.
- Sponsored content displays natively in users’ regular feeds. Businesses can use it to promote content they post on their LinkedIn profiles or elsewhere online.
- Sponsored InMail takes personalized advertising one step further. It allows marketers to send personalized messages on LinkedIn to specific users. InMail arrives when the user is online and active in order to increase open rates.
Steps to creating profitable ads on linkedin.
Including an image in your social media post can increase engagement by more than 150 percent. Relevant, high-quality images are powerful on social sites, including LinkedIn. Incorporating a picture into your LinkedIn ad can make it much more appealing to your audience.
When choosing an image, just make sure it fits with what you’re offering in your ad. It also has to work with the site’s white background and pixel parameters. Mercedes-Benz did a great job of this. Its ads naturally featured slick, attractive images of its cars.
Try several options.
LinkedIn recommends that you create at least three ads per campaign, but gives you the ability to create as many as 15 different variations. The advantage of creating multiple ads for a single campaign is that it allows you to see which versions are performing best, giving you insight into how to structure your ads.
The site will even automatically display the ads that get the highest click-through rates.
LinkedIn allows you to set daily budgets and place bids for your advertising campaigns. Your budget is how much you’re willing to spend on an ad in a day. Your bid will determine how often your ad gets seen. Each time someone visits a LinkedIn page, an auction occurs, and the advertiser with the highest bid wins and gets to display their ad.
Audiences that are in-demand are more expensive. There are lots of strategies for effective and affordable bidding. One of them includes bidding on more specific audiences, because there will be less competition.
Throughout your LinkedIn campaign, as with any marketing initiative, you should monitor and periodically evaluate its progress. Look at stats like click-through rates, or CTR, and leads to see which ads are most effective. LinkedIn considers a CTR of 0.025 percent to be good. If you start to see a drop in an ad’s performance, it may be time to replace it with something fresh.
Craft your ad copy with a clear call to action
LinkedIn ads should typically end with a clear CTA, often in the form of a text button.
Your readers are busy. They need someone to spell out exactly what they should do next, otherwise, they might miss out on signing up for that career-boosting webinar or purchasing a new product that could simplify their life. Just make sure that your CTA matches the objective you initially selected.