Selling with the presell method is a method common amongst affiliate marketers, although well known by some business owners although we won’t be talking about how business owners use it but how you can use it to your own advantage as a business owner.
It’s important to consider which stage of the buying process your visitors are at to enable you to show them the most relevant information. Encouraging users to click through before they have been fully pre sold a product is a key reason for poor conversions. It’s better to send through a lower number of highly relevant users than trying to get every visitor to click through your affiliate link. Below are 10 top tips to bear in mind when pre selling to your visitors.
Tips to writing a convincing presell page
You might be fully prepared to write your article having researched the product, potential questions users may have and the key benefits which need highlighting. But, you need to remember that this is about the customer, what can it do for them, why will it benefit their attempt to lose weight?. The customer isn’t interested in what this product can do for anyone else, so make sure you write as if you are speaking to your visitor directly.
Remember to explain things in simple terms and don’t leave readers second guessing what you mean or asking lots of questions. For example, highlighting that PhenQ contains capsimax powder doesn’t mean much to anyone – what is capsimax powder and how will it benefit their weight loss journey?.
Study Your Audience.
A key part of a successful pre sell is knowing who you are actually pre selling to. If this is the very first time a user has heard of your product, then they are going to need more persuading than someone who is returning to your site having previously showed an interest in this product.
You should take into consideration how your content should differ for each traffic source. For example, if you are working on SEO campaigns to get your site ranking for buyer intent keywords, then your copy should reflect your understanding that users visiting that page are aware of the product and are looking to purchase. You will still need to pre sell the product, but in this case you would reiterate the key benefits and sweeten the deal with a strong offer or discount.
Write Persuasive Copy.
If you want users to click through and buy, then you need to prove to them why they should; be persuasive and encourage them to make a purchase. Take a look at the below examples, in the first sentence, there’s little encouragement to click through and no reasoning as to why this is a great product. In the second sentence however, it is very persuasive and pushes the user to buy.
“PhenQ is a weight loss supplement designed to help you lose weight. Click here to buy now.”
“PhenQ is a revolutionary weight loss pill designed to help you lose weight by suppressing your appetite. Why struggle to cut down your food intake when this handy supplement is available for you to purchase right now?! Don’t miss out, get your bottle of PhenQ here!”
Put yourself in the shoes of your visitor, would your copy persuade you to buy this product? Are you engaged with what you’re reading? Do you want to read on and find out more about this product? It’s always worth getting a second pair of eyes to read your article and see if it is persuasive and engaging enough.
Building anticipation helps to create excitement around the product and also encourages the user to purchase sooner if you highlight a limited time period and use time references to persuade users to act fast.
Building a buzz around your product helps to make it more desirable, if you’re not excited about it, why should anyone else be?! Going back to the earlier point of highlighting all of the benefits, this should be done in a positive way and the more you shout about things, the more people will listen.
Highlight The Benefits.
One of the most important things about pre selling a product is to give your readers clear, factual information about how it works and the main benefits that product will have for them. If you are discussing these points in a lengthy article then be sure to use bold, underline and bullet points to help key points stand out on the page. Your reader should be able to see the main features and benefits of the product by simply skimming the page, so format and layout are important elements to consider.
Sometimes, less is more and if you only have a few key points to make, highlight these clearly and don’t dilute the page with additional copy if it isn’t necessary. There’s a balance to be found between quantity and quality of content, so don’t waffle on about something unless it is important information the reader needs to know.
Offer Discounts Or Bonuses.
The final step of pre selling your product is to seal the deal with an offer or discount. Your visitors has all the information they need to know, they have read your reviews and are convinced it’s a great product, but still aren’t sure whether to buy. Highlight the strongest offer, it may be a flat discount or a multi buy offer, using the right colours, text and CTA will help to make your offer look enticing, and if the user hasn’t already, they should now be ready to buy!
Some brands may never run discount codes, but that’s not to say you can’t promote a great saving. Often products will have recommended retail prices, or they will be available at a lower price when bought in bulk. So, the aim is to highlight the best deal or lowest price the customer can buy the product for.