Importance of images in a marketing strategy.


The online dimensions are changing at super fast pace. There isn’t any doubt that textual content was once the backbone of search engine optimization. Although it still has the same relevance, visual content isn’t also falling behind. It is highly indispensable to make your web pages and mobile application screens to be attractive and appealing. No one would disagree with the fact that visual content truly sparks the overall appeal of the content. They also help in boosting your search engine ranking. Search engine optimization is an integral part of digital marketing; the latter is incomplete without the former. Image optimization extends itself far beyond the traditional approach.

There are arguments from a lot of marketers that alt tags aren’t relevant anymore. It is because the advanced search by image algorithms of Google is fetching results by conducting a similarity match between images.

Benefits of Using High-Quality Images

Visual content isn’t something that could be taken for granted. Images are the baseline for evoking emotions and penetrating into the consciousness of your audience/customers/users. You would have to come up with images that have value for the users. They should also be more attractive and visually appealing. You also need to make sure that the content you use should also not be protected under copyright laws. There’s zero-tolerance from the search engine’s end for replicated content. You can use an image search engine for checking out that the images have a free license to use and track its source when and where it has been taken.

YOu could also checkout websites like Unsplash, PIxabay and Pexels for free images you can use or if you can afford an image license you can purchase an image from Istock photos.

Image idea generation for marketing strategies.

Images are essential for formulating marketing strategies. Therefore, images can help you out in developing a robust strategy that can make you stand out from others. You can use a search by image facility for the generation of unique ideas. You will also be able to have a look at your competitor’s strategies. If your images aren’t good, you will not be able to engage your audience. Therefore, a search by image utility can help you generate quality ideas for visual content to build interaction with your audience.

How images can help with back-links.

Images are a great source of creating free backlinks. If you are creating content that has value and is appealing, other websites will surely replicate your content. You can utilize a search by image tool for this purpose to know about the sources that are replicating your work. Then, you can contact those websites and ask them to give back credits or backlinks to your site. Therefore, the images are a good source for building authority in the eyes of search engines. Backlinks are still relevant as they were a few years ago. You can search using images to create high-quality backlinks.