Learning and defining your niche market.


The importance of niche marketing can not be undermined as it helps improve your focus and also enable you make informed decisions because you understand analytical information like their purchase behavior, demography and others. There is even greater importance in having a well-defined niche market when planning your internet marketing strategy and achieving online marketing success. The most common misconception about online marketing is that if you build it, they will come, or that having an online business will make you wealthy. The reality is that you have to find your niche market, offer a product or service that they’re demanding and get them to come to you, in order to reach a level of financial success via the internet.

Questions that help define you niche market

  • What is it that my current clients have in common?.
  • How do I set myself apart from the competition?.
  • What is different about the services or products that I offer?.
  • What are the “extras” that I bring to the market?.

The best way to answer these questions is without to much analysis. Just write down whatever first comes to mind. Once you’ve completed them, analyze the answer, and it will be easy to define your niche market.

Importance of niche marketing.

  • It helps reduce cost and maximize marketing budget.
  • You have an upper-hand in establishing yourself as a leader in your industry.
  • It’s easier to develop new ideas for products and services
  • You can cater your website to your niche market. You can develop your site to guide your viewers and help them find solutions or products that you offer that are specific to the problems that your niche market encounters.
  • Easy SEO.


There are some business owners that have defined their niche market and have a clear picture of who it is they are marketing to, the truth is, a niche market could be defined as a component that gives your business power.

Let us know what you think in the comments section as we really appreciate your opinions.