LinkedIn is really cool, if searching for the best place to hangout or network with professionals LinkedIn still remains your best bet, Twitter is also cool but be more rest assured that LinkedIn is your go to especially if you are rendering B2B services.
LinkedIn is a great place to attract business owners who are serious about their stuff.
In this article, I’ll discuss LinkedIn hacks that will triple the size of your network, which in turn will lead to more engagement, conversions, and revenue.
How to increase your LinkedIn audience size.
Include images in posts.
This might sound like a simple thing, but it’s really important on LinkedIn specifically.
It’s no secret that images increase engagement on social media posts. On LinkedIn, research shows that including a photo increases views 11x.
I have to mention this that you can’t just post any image, however. They need to be relevant to your target audience, in which case you’ll need to understand who that audience is.
Understand the needs of your audience.
Do you know what your LinkedIn audience wants, likes, needs, and will benefit from?.
Everyone’s network is different, but you can make a few assumptions based on the data.
For example, comScore broke down the demographic composition of each social media network. Although LinkedIn is one of the most popular social networks among adults aged 30 and older, younger Millennials tend to avoid it.
What this means is you don’t have to worry about being trendy like BuzzFeed on this network. A traditional approach should work just fine on these professionals.
Generate quality leads on LinkedIn by posting unique and sensible content that encourages clicks.
Connect with your customers.
Satisfied customers are great brand advocates as well. LinkedIn provides developer tools to allow you to add a “Follow” button to your website.
Video content increases engagement online, especially when used for marketing purposes. It also increases conversions by 80 percent.
Right now, video is huge. And the story is no different on LinkedIn.
Build rapport with your existing connections.
There’s no point in building your network if you don’t engage with your current connections. Engaging with your current network allows you to see who’s active and who may be fake.