Many of the world’s best marketers have written about their experiences. You can (and should) use their lessons to avoid their mistakes and get above your competition.
Below is a list of must read marketing books.
Frank Luntz has been a messaging expert in political insider circles for decades — helping his clients shift their discussions with language. Those on his side love him and those who oppose him hate him for how effective he is. Luntz takes what he’s learned inside the Washington, D.C. Beltway and applies it to business in a way that marketers seeking to communicate more effectively and succinctly to their customers will appreciate.
Shoe Dog by Phil Knight.
Phil Knight is one-half of the team behind one of the best-marketed brands of all time: Nike. Knight’s memoir is loaded with lessons and insights on how to not just articulate a coherent brand vision, but to also live it. Understanding the mechanics and theory of marketing is important, but Knight’s book is able to provide a case study that teaches how to implement these tactics extremely well.
Top of Mind by John Hall.
When people think about your industry, your brand should be the first thing that comes to mind. But this isn’t an easy task… John Hall’s Top of Mind is a guide to helping you do so. Hall’s book provides insights into how to create meaningful and authentic relationships between customers and products.
Outside Insight by Jørn Lyseggen
Big data is still all the rage, and it’s not just a buzzword. Jørn Lyseggen has used it to push his media and business intelligence company, Meltwater, ahead of the competition. It can be easy to drown in the vast swaths of data available now, but Lygseggen’s book is useful for marketers looking for insight on how to use data to their advantage.
Designing Brand Identity by Alina Wheeler.
Good brands are not just strategy, design, or copywriting. They’re the sum of all three of these things. Alina Wheeler’s detailed book on how to comprehensive market every aspect of a brand is one of the best marketing books for entrepreneurs looking understand every aspect of their teams and how to get the most out of them.
Permission Marketing by Seth Godin.
Seth Godin, who Businessweek once dubbed “the ultimate entrepreneur for the Information Age,” breaks down his strategy for winning customers over. This book was published in 1999, and Godin was able to effectively communicate the changes that were coming with the growth of the tech industry.
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell.
Gladwell’s hit Blink isn’t explicitly about marketing, but that doesn’t stop it from being one of the top marketing books. His sophomore book examines the thinking we do when we’re not thinking. We make split-second decisions all the time about what we want, and it’s important that marketers understand those snap judgments. If you’ve read Gladwell’s classic before, then it’s worth your time to snag it again on Audible and absorb the content during your daily commute, a perfect audio companion for his podcast listeners.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk.
Good marketing philosophy often starts at the top and goes down. In one of the best marketing books of 2019, New York Times bestselling author Gary Vaynerchuk dissects how with an entrepreneur’s own personal brand, they can help their entire enterprises, gain attention, reform their ethos and ultimately succeed.