MTN arguably the best telecom network in Nigeria, recently launched a music show in the country to impact the lives of the youth and also build their talents. Since 2006, through the MTNF/MUSON Scholarship Programme, MTN Nigeria has trained hundreds of young Nigerians in the art and business of music. Y’ello Star takes this further by providing a platform for Nigerian musical talents to excel while bringing the process of creating the ultimate superstar to every Nigerian television screen,” the company said in a statement.
Speaking at the launch, the Chief Marketing Officer, MTN Nigeria, Rahul De, stated: We know that there are lots of talented people in Nigeria who need to turn up their musical careers. This platform will help launch them to musical heights. We have a wealth of experience in supporting Nigerian talent and are confident we can improve on our past successes.
He also stated that regional auditions would hold in Abuja, Enugu, and Lagos, while finalists from the auditions would proceed to the ‘incubation hub’ in Lagos, where they would be coached by experts in the music industry in several areas as they aim for the top prize. The competition is expected to run until June 2020.