Consumers expect more from brands today. Gone are the days of one-way communication, brands “yelling” at customers to buy, buy, buy these days consumers want to build relationships, know the brand and this helps to build trust easily and fast.
Smart marketers understand that traditional marketing becomes less and less effective by the minute, and that there has to be a better way.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Truth be told, that’s how I found out about Content Marketing Institute back when I was a brand marketer, community manager and media planner. I read all of their blog posts, attended many webinars, subscribed to the magazine, digested all of their content to educate myself and do my job better, and I planned on investing in a Content Marketing World registration, but lucky me, I started working for them instead!.
Must have skills for content marketers.
Good communication skills.
As a marketer, you’re not just communicating with your target audience. You’re communicating internally with your co-workers and boss as well.
Keeping clear and consistent messaging within your marketing team means you can get more done, and you don’t have to worry about another team member running a project off the rails.
We all know that one person in our lives who is just waiting for their chance to speak in a conversation. What you’re saying is mostly going in one ear and out the other.
Actively listening to the people around you means that you can find out the messages they need to hear. Doing this can help you perfect your campaigns and, hopefully, convert more people into paying customers.
Marketing is part strategic intuition; part research to see what everyone else is doing. Successful marketers can research current trends and strategies to figure out which ones would work best for their company.
There’s always new information out there for marketers to research and gather. Whether that be case studies, academic research reports, or white papers, there are thousands of sources just waiting to inspire your next great idea.
Email is crucial to content marketing.
It’s a skill that many of us undervalue, but being able to accurately and quickly use email to convince others is vital to the success of your campaign.
Without proficiency in email, you’ll spend more hours than necessary marketing the content. Learning how to use your email efficiently and using extra tools and plugins is essential to running an efficient campaign.
Basic Coding or WordPress.
These are particularly easy to market and can set you apart from your competitors.
Most of us can string together a couple of sentences. But being able to tell a story is much more challenging. Most of our content exists to tell a story, whether we realize it or not. Learning how to build interest through your content is key to creating pieces that stand out and convince people to share.