Despite all odds and ever increasing competition in the online streaming space, Netflix still stands tall and strong, this seems to tell us that the company’s 2019 fourth-quarter results showed it has added 8.8 million subscribers. This is more than the 7.6 million it projected.
Netflix no doubt had more competition towards the end of last year with the launch of Disney+ and Apple TV+ and the competition would get even stiffer with the launch of WarnerMedia’s HBOMax and NBCUniversal’s Peacock this year.
However, Netflix doesn’t seem to be affected by rivals and this is evident in its results.
This brings global subscribers to 139.26m (80.77m international, 58.49m US), 25.9% up on the total at the end of 2017.
In its letter to shareholders, Netflix revealed (without independent verification) that Susanne Bier’s original feature Bird Box will be seen in more than 80m households in the first four weeks of streaming.
In the earnings interview streamed on YouTube, chief content officer ted Sarandos said, “The level of investment that we’re doing in our original film space definitely changes the economics in terms of licensing films for later windows versus producing films, which is a more front-loaded cash activity but has a much better payback for us. When you have something like Bird Box the ability to invest in the next one is all the greater.