One of the quickest ways if not the quickest way to get sales is through pay per call, pay per call affiliate business model is not that easy but it’s way easier than CPA(Cost per action), CPS(Cost per sale), and other affiliate models.
Pay per call affiliate marketing is a great way to increase profitability, but not all partnerships operate the same way. The more your business relies on inbound calls, the more important it is to have partners who know how to drive those calls.
What is Pay Per Call Advertising?
With pay per click advertising, a company pays an advertiser or affiliate when a customer reaches their landing page through a link placed by the publisher.
Let’s look at how pay per call works.
In PPCall affiliate marketing, brands pay affiliate networks or publishers to generate calls that lead to the purchase of a product or service.
The affiliates create messages, ads, or blog and social media content that encourage customers to contact the brand. When a customer calls, the brand pays the affiliate a commission for directing call leads directly to them.
Many brands use affiliates to drive traffic through pay per click advertising.
Pay per call advertising is similar, except the end result is a phone call made rather than a website click or a form submission.
How to do Pay Per Call Affiliate Marketing.
Choose a Niche/Vertical
As most affiliate marketers already know, choosing the right niche is important to your success. With pay per call, there are quite a few niches to choose from. You can take a look at our local niche finder tool for some ideas. If you are unsure which niche to choose, we suggest starting with a common home service niche.
Choose Pay Per Call Affiliate Network and and Offer
While there are many affiliate networks out there, not all of them are equal. We recommend joining as many of them as you can in order to test and find the best offers.
Here Is a List of Pay Per Call Affiliate Networks That We Work With:
Qualities of a good offer.
There are a few things that you should look for when judging an offer. Here is a list of what we usually consider :
Duration Based Payout vs Revenue Share.
There are two billing models which affiliate networks usually use to calculate payouts: duration based payouts and revenue share based payouts. Duration based payouts are those that pay once the call exceeds a certain duration, usually around 90 seconds. Revenue share based payouts means that you get paid when the network gets paid.
Overall, we have found that it is almost always best to negotiate a revenue share type of deal with the affiliate networks. This usually will get you a higher payout and a larger coverage map because the network can sell leads to their downstream partners if they do not cover the area your leads are in.
It may be tempting to look at a network’s payout as the main metric for determining if an offer is good, but the network’s EPC (Earnings per Click) is a better metric to look at. This will help you understand how well an offer is converting.
Accepted Promotional Methods
While most pay per call campaigns allow for the use of search engine promotion, like SEO and SEM, many of them will not allow you to use channels like Craigslist. Depending on how you plan on promoting the offer, this may not be an issue for you. We prefer when a campaign accepts Craigslist because it is a relatively easy channel to generate calls from. At the very least, it makes for a good supplement to the campaigns that you run on other traffic channels.
IVR stands for interactive voice response and it is the automated menu that plays before a call. The caller will need to navigate through these in order to be connected with the service provider and for you to get your payout. In general, shorter IVRs lead to larger rates of success. You can simply do a test call to check how the IVR is on an offer. Oftentimes, when it is more than one step and asks for more than a zip code, the customer becomes impatient and suspicious, leading them to hang up.
How to do Pay Per Call Affiliate Marketing (contd).
Promote the Offer
There are many ways you can promote pay per call affiliate programs. We recommend that you use what you are good at while not being afraid to try new lead sources. Below we outline some promotional methods. While you may be familiar with some of these already, exploring the ones you are not familiar with can be a good chance to learn and refine your skills. Some promotional methods include:
This is probably the easiest way to promote home service affiliate offers. You can do it simply by creating an account and paying $5 per post in the services section. The biggest tip we can give for creating a good craigslist ad for services is to have a simple and grammatically correct ad, combined with a ton of keywords.
While SEO might take a little longer to build up and has a steeper learning curve compared to some of the other traffic sources out there, it often has a high profit margin once you get it working. You can learn more about creating call generation SEO websites by reading our local lead generation article or by checking out our course with Chase Reiner. We also have a fully done for you local lead generation website set up service.
Like Craigslist, this is one of the more immediate ways to start getting calls in the door. That being said, similar to SEO, this traffic source has a steep learning curve. If you are new to PPC advertising, we recommend learning the fundamentals by purchasing a course on Udemy or another course platform.
Social media is a great way to promote pay per call offers because it is underutilized and cheaper than PPC search ads. Facebook ads are one of our favorite ways to promote offers. While it may take some testing to find the right ad company and the right vertical, when it’s set up, it can be quite lucrative. Also keep in mind that social media ads work great with special offers and coupons, so ask your affiliate manager if they have any for the offers you’re running.
Who said that you only have to use online methods to promote offers? Direct mail ads are becoming less and less competitive as more and more advertisers are moving online, so it can be a good opportunity for getting calls. These campaigns tend to work great with coupons, so ask your pay per call company if they have any special offers that you can use.