Often we think the key to success is all the amazing things you do. But many successful people will tell you that’s exactly backwards. The real magic is in what you say no to.
Steve Jobs, for instance, believed “focusing is about saying no” and was famously ruthless about turning down even promising projects in order to retain laser-like focus on the few he was pursuing. A parade of founders and executives agree with his philosophy: what you say no to is just as important (if not more important) than what you say yes to.
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