The happiness or the joy and satisfaction that your customers get after purchasing your goods or services goes a long way as happy customers leads to more money, growth, and sustainability. Customer service matters, so does product, tech, design, distribution, marketing, sales, manufacturing and other resources in your company.
Importance of customer service
It aids increase in revenue.
Revenue dictates every business decisions. Companies measure success or failure based on money in minus money out. Profitability is king, regardless of when it happens.
It improves business reputation.
Positive reputation leads to higher growth. Reputation goes a long way in a business. It attracts customers, investors, partnerships, and employees. When seeking to improve reputation, start with excellent customer service.
Positive customer experiences play a huge role in brand awareness, as they often lead to word of mouth advertising. 55% of customers become a customer of a company because of their reputation for great customer service.
Customer retention carves the clearest path to business success. Keeping current customers happy results in more stable revenue and more accurate predictions. When you master not just attracting customers, but retaining them, it sets a solid foundation for your entire organization.
Reduced ad budget.
Customer marketing involves turning existing customers into advocates. Save money and time with every loyal customer. Not only do they purchase more, but they also bring in new business.