Social media which was formerly seen as a platform for chatting and meeting new people has become a gold mine for businesses all in various niches due to recent developments like social media ads, increased engagement, advertising, business pages and business accounts people now transact, make offers and even shop on social media with all these being said you should begin too see the gold mines available for your business on social media.
With all these being said, I would like us to know that before the goodness of social media can be enjoyed it’s better to understand how to increase your reach on the platform.
Know the platform were your customers exist the most: Your customers or followers can’t be on every social media platform as a good understanding of the platform your customers uses the most will save you time, energy, improve your focus and also help concentrate your efforts, for instance let’s say you are in the fashion niche for instance you should know most of your audience can be easily found on Instagram.
Post great content: The vision of social media is too keep every user engaged meaning only engaging contents appear in the first 300 content of the news feed according to Facebook the rest is scraped down, meaning posting more doesn’t increase your reach, you could even post 2 good contents a day and even get more reach than someone who posts 16 times daily with no quality in their contents meaning it’s now quality over quantity.
Focus your audience with targeting: This tactic will vary from platform to platform, but tweaking the settings of your posts to target specific members of your audience can give you a boost in organic potential. For Facebook, you can use organic post targeting to tweak who will see it.
There are eight options on Facebook you can use:
- Education level
Promote your profiles everywhere: Every place that your business has a presence should also showcase your social media platforms. On your website, your storefront, your business cards, the signature on your emails, anywhere you can think of.
Balance your promotional content with your regular useful content: This one is tough, because you immediately want to promote your product or service on social media. But you can’t always think about yourself when it comes to these things. Users expect to find content that’s useful to them, as well.
Sharing valuable content (how-to guides, articles, new posts, etc.) grows a user’s trust in your brand.
Engage your followers and also interact with other people’s post: If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing. Forging that kind of bond is important for all aspects of your business, but it can create a viral effect for your organic reach.
Let us know in the comments section which social media strategy has helped your business.