With increasing accessibility in production tools, small businesses have every reason to boost their marketing with video. According to research, video is one of the most powerful ways to gauge people’s interest in your brand. Over 70% of customers would prefer to learn about a product or service through video, and 76% of businesses claim that video helped them increase sales.
Whatever type of business you have, start taking advantage of video’s benefits with this guide. We’ll break down how to craft marketing videos that spark customers’ interest, show them your strengths as a small business, and build their trust in your brand.