What is a domain name?

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A domain name is the address of your website that people type in the browser URL bar to visit your website.

In simple terms, if your website was a house, then your domain name will be its address and your hosting would be the house itself.

The Internet is a giant network of computers connected to each other through a global network of cables. Each computer on this network can communicate with other computers.

To identify them, each computer is assigned an IP address. It is a series of numbers that identify a particular computer on the internet. A typical IP address looks like this:

66.249.66.1

Now an IP address like this is quite difficult to remember. Imagine if you had to use such numbers to visit your favorite websites.

Domain names were invented to solve this problem.

Types of domain names.

Top Level Domain – TLD

Top level domain or TLD are generic domain extensions that are listed at the highest level in the domain name system.

There are hundreds of TLDs, but the most popular ones are .com, .org, and .net. Other TLDs are lesser known and we don’t recommend using them. For example, .biz, .club, .info, .agency, and many more.

Country Code Top Level Domain – ccTLD

Country code top-level domain or ccTLD are country specific domain names which end with country code extension like .ng for Nigeria, .de for Germany, .in for India, .ca for Canada, .za for South Africa, .gh for Ghana and so on.

They are used by websites that want to target audiences in a specific country.

Sponsored Top Level Domain – sTLD

Sponsored top-level domain or sTLD is a category of TLDs that has a sponsor representing a specific community served by the domain extension.

For example, .edu for education-related organizations, .gov for government organizations, .mil for the United States military, and more.

How to choose a domain name.


To make the process easier, we have a simple 14 step framework that you can use to pick the best domain for your website.

  1. Stick with .com – this works best but if you are looking to target a specific country go with country TLDs.
  2. Use keywords in your domain name search
  3. Keep your domain name short
  4. Make it easy to pronounce and spell
  5. Keep it unique and brandable
  6. Avoid hyphens in domain name
  7. Avoid doubled letters
  8. Leave room to expand
  9. Research your domain name
  10. Use domain generators for clever ideas
  11. Act quickly before someone else takes it
  12. Best place to register a domain name
  13. Get free domain with web hosting
  14. Most popular domain registrars