What is content creation?

Advertisements

The process of coming up with content ideas that resonates with your target audience it could be in text format, video or even audio as long as your target audience can relate to what you have to offer.

Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, or social media page and retaining existing customers through top-notch engagement.

How to come up with a content plan and strategy.

There should be no content creation without a plan. Otherwise, you risk getting derailed from your objective.

content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. Let’s go over how to create your content plan, step-by-step.

Set Your Content Goals.

Your goals could range from attracting more visitors to your site to generating more leads to anything in between — as long as they’re SMART goals. An example of this kind of goal would be to increase organic traffic to the blog by 25% in the next quarter. 

Create a Buyer Persona

Building a content strategy is more than considering what type of content you want to create. You first need to know who you’re speaking to, how you want to speak to them, and where to find them. 

The key to creating successful inbound content is to make each reader feel like you’re speaking directly to them.

The only way to do this is to get intimate with your visitors, leads, and customers — you need to know them like you know an old friend(conversations can help with this). You should be aware of their obstacles, their pain points, their challenges, and their fears. Similarly, you should understand their best possible outcome, their dream solution, and their biggest fantasies. 

Choose the Right Format

Remember that buyer persona you created? You’re creating content for them. That means you should be crafting content in a format that is most easily and enjoyably consumed by your prospects.

The format you choose might be a blog post, video, slideshare, graphic, ebook, whitepaper, podcast, or whatever your creative mind can conceive. As long as it serves your persona, you’ll be in good shape. 

Also, you don’t need to stick to one format for every piece of content that you create.

Promoting your content.


Email Marketing

Email is one of the best ways to reach your audience for any reason, especially to promote content. The reason is anyone on your email list has opted in to hear from you and you can guarantee that they’ll get your messages. Better yet, you can improve your open rates by sending relevant content to segmented lists, meaning they’ll be eager to read everything you send their way.

PPC(Pay Per Click).

Pay-per-click (PPC) helps you get your content in front of new audiences through targeted, paid advertisements. These ads can run on social media, search engines, or other websites. Once you define your buyer persona, you’ll want to go the paid route so as not to waste money targeting uninterested parties. Once you have your audience down, paid promotion can yield a great ROI.

Repurposing Content

When you repurpose content, you’re reusing something you spent a lot of time creating and transforming it in various formats so that it can be more widely consumed.

Think of it as recycling. You want to spend less time creating and more time getting your content in front of your audience. For example, that blog post that you wrote on marketing stats can also serve as a great infographic or even a video.


Social Media

While social media is a relationship-building tool, it can be used to promote content. It’s all about finding the right balance between self-promotion, sharing useful information, and entertainment. Facebook, Twitter, Instagram, YouTube, and Snapchat are all great mediums to both create and share relevant content. The key is modifying that content to fit the platform.